"Another thing to keep in mind
is the nature of the emergency. If there is a need to evacuate, and
these kits are designed for that in mind, do you want to wear a bright
red backsack with the words "Survival Kit" on it? It screams prepared to
those who aren't and may attract unwanted attention to yourself. These
kits certainly have some value, but I personally feel that making your
own is better. Blend in by using colors that don't say tactical or I'm
prepared. Use blue or black as an example.
The type of backsack/backpack or other as well may scream prepared, such as a kit surrounded by MOLLE attachment points. Don't go to either extremes such as going all out tactical or all out I am helpless and don't know better except I am prepared as well with my big bright red survival kit. Be the 'grey man'.
the size under control as well. If you carry a very large
mountaineering pack in the middle of the city where there is looting and
muggings and all manner of lawlessness, you WILL be noticed."